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Xpand Laces

Working at Yorkville Partners Carmelina work on worked Internationally with Social Media manager designing and creating advertising content for Instagram and Emails for Xpand inc brand products. Marketing material brought engagement and sales up, and traffic to Xpand's website and socials.

While working on the Xpand Brand she also conceptualized designs for website's collection page soon to be launched. The following showed are some of the marketing material Carmelina worked on while working for the Xpand Brand.

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Father's Day Marketing Material

Pictured below is a Father Day Ad i created for Xpand Laces to be posted on their Instagram for posts and stories and used in Emails. Advertised here are Xpands' No-Tie shoelaces in the black and dark brown. Pieces created with Adobe Photoshop and Illustrator.

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Below is marketing materials made for Instagram Posts and Stories also made for father's day advertising Xpand's explorer belt.

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SMS Marketing Material

Pictured below is a Father Day Ad i created for Xpand Laces to be posted on their Instagram for stories. Advertised here are Xpands' No-Tie shoelaces in a variety of colours. Posts created with Adobe Photoshop and Illustrator.

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Mother's Day Marketing Material

Pictured below is a Mother's Day Ads i created for Xpand Laces to be posted on their Instagram stories. Advertised here are Xpands' No-Tie shoelaces in the a variety of colour and Xpands' elastic belt. Posts created with Adobe Photoshop and Illustrator.

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©2025 by Carmelina Troccoli

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